The ranking is testament to the high level of satisfaction customers have with Techcombank and the strong trust they have in the Techcombank ‘Be Greater’ brand.
Techcombank’s ranking as the #1 Bank in Vietnam was based on a survey of customer opinion conducted by Forbes Magazine in partnership with market research firm Statistica. The global survey included more than 50,000 people across 34 countries. Participants were asked to evaluate banks where they held a checking or savings account, where they had an account within the past three years, or that they knew through family or friends.
A total of 12 Vietnamese banks were included in the survey, and participants were asked for their overall satisfaction with each bank and whether they would recommend it to others. Respondents also shared their level of satisfaction with each bank, as well as how likely they would be to recommend it to others.
Participants also rated each bank on five criteria: trustworthiness, terms and conditions (such as fees and rates), customer service (waiting times and helpfulness of employees), digital services (ease of using online tools), and quality of financial advice.
Jens Lottner, CEO at Techcombank, said, “We are delighted to have been named as the #1 Bank in Vietnam by customers in the Forbes World’s Best Bank rankings. Our #1 ranking is based on feedback from our customers and is a powerful endorsement of customer-centric strategy and our suite of products and customer experiences, such as auto-earning and Techcombank Rewards, that are reimagining banking in Vietnam.”
Being ranked the #1 Bank in Vietnam by customers is testament to Techcombank’s customer-centric-strategy, leading digital capabilities and growing partner ecosystem. These attributes enabled the bank to welcome 1.9 million new customers in 2024, and it proudly served 15.4 million customers across Vietnam by the end of the year.
Putting its customers first, Techcombank continues to spearhead innovation and has successfully launched of a series of customer value propositions, such as Techcombank Auto-earning and Techcombank Auto-earning 2.0, the Techcombank Rewards loyalty ecosystem, and tailored services for merchants, which have redefined banking in Vietnam.
Customers’ trust in Techcombank has enabled it to become the #1 transaction bank in Vietnam, based on market share of inbound and outbound transactions, according to the National Payment Corporation of Vietnam.
In Q1/2025, Techcombank further strengthened its position as the number one transaction bank in Vietnam, increasing its market share of inbound (17.6 per cent ) and outbound (16.4 per cent) transactions.
Meanwhile, the strength of Techcombank’s Be Greater brand has also reached new heights, as its Brand Equity Index (BEI) increased by 61 per cent during 2024 to become the highest among Vietnamese banks. In Q1, Techcombank’s BEI maintained its rank as the highest in the industry for the second consecutive quarter.
The trust and satisfaction customers have with Techcombank’s brand was also reflected in its Net Promoter Score, which rose to become the highest among all Vietnamese banks in Q1.
